When taking an individual’s photo, I have found that if I make the light interesting and have my subject look directly at me at eye level, then the photos emerge as much more powerful and personal. It is always fun to give portraits some movement and interesting angles, but sometimes the subjects themselves are so interesting that I don't want to take anything away from them.
During my time at SXSW in 2015 I took every chance I had to walk around and snap some pics of the people I encountered each day. This event was a treasure trove of interesting individuals and I’m so lucky to have had the opportunity to be a part of it. I hope these shots give you a look into the madness that is 6th street during SXSW.
As Xactly continues to grow, their brand needs to show where it came from, their values, and where they are heading in the future. Over the years, their brand has evolved and grown with its products, customers, and company culture and in July of 2016, they took a huge step forward with a new logo and identity system as well as updating their product visuals.
There have been a lot of changes at the organization over the past few years. One big change was the brand update that took place just a month before Dreamforce 2016 giving the design team the opportunity to showcase their new brand. In 2017, after the new had worn off, the team took a different approach and built the overarching theme around the “The Xactly Advantage.” This theme was carried throughout the booth, offsite lounge area called the Kickback, and with our customer appreciation brand Xactly Loves Me.
Xactly truly does love their customers. So much so, in fact, that they have coined a phrase and hash tagged "XactlyLovesMe." I tasked my designer to take this hash tag and bring it to life by giving it its own icon and using the hashtag to accompany a visual and not using the hashtag as the core visual element. She scripted out a personal "loves me" to give a little something human to the design and we overlaid that with event branded patterns and photos of our customers. This gave new life to the internal brand while keeping the functionality of the hashtag on social media.
Experimenting with the original comic book logos for these super heroes and adding them with their lego characters. Super fun, none-client related work.
My good friend and former NFL defensive end Jeremy Mincey is from the small town of Statesboro, GA and every year he puts on a charity event for the community to eat, listen to great music, and fellowship with on another. It’s an absolutely amazing event with performances from local musicians and more well-known artists like Pastor Troy, the OMG Girls, JAK, JDash and many more. I’m fortunate to have had the opportunity to document this event over the past few years and hope that it continues to grow in the future.
During my time at Jive I did a lot of work spanning across multiple mediums. Some of those included presentation design, print/web design, video production, and photography. Here are some of the pieces I worked on and below are links to several videos I shot and edited.
This workshop was part of a larger campaign to show the power of connection and collaboration for Jive Software in 2016.
These photos were taken with a "behind the scenes" style to them on a PhaseOne 645AF body/P25 Digital back using only natural light from the windows and the rooms interior lights.
Two of my good buddies and I went hiking in Yosemite and took lots of photos while on our trip. Once I returned home, I didn't want to post them to Flickr and forget about them so I decided to do a little something fun using type and fun facts about the area.
One of my first projects with the Jive Software brand update was portraits. I wanted to make sure I took all of them outside using natural light and a strong depth of field. This way they could be cheaply and easily replicated by other photographers if a matching headshot was needed for someone in another location.
Specs were super simple:
• Canon 5D Mark III
• 50mm Lens
• 2.8 Aperture
• Waist up
• Natural warm light
Branding and design for MMP recording studio in Jacksonville, FL.
I worked as a senior level designer before moving into an art director role with Taleo from 2009 to 2012. Here are a collection of works produced during that time.
Over the past 10 years I have done quite a bit of event and portrait photography. This has given me the opportunity to travel all over the world and photograph numerous corporate trade shows, executives, and guest speakers. I learned so much about how to travel with just the right gear and how to improvise for shoots on the spot.
Here is a collection of some of my favorite shots from these corporate events.
When I started working for this company there was a lot of work that needed to be done to the brand. Everything involving their visual identity needed an update. Here are some of the pieces I was able to update and unify during my time there.
My buddy Jon Anderson took some of my photos and the logo I created for a charity event in Statesboro Georgia and made these ads out of them.
When I moved to Oakland I was so fascinated by the area and all the subtleties of each section of the town that I decided to create a landscape series that portrayed prominent landmarks from each place. Once I got a shot that I felt represented that area and the emotion I felt experiencing it I created type driven logos for each. While doing this I did a little research on every location and posted what I found from Wikipedia at the bottom of each image for a little background/context.