What Is Clari Video

One thing that drives me crazy is landing on a site and not knowing what the company does. You know the sites. The ones that are full of marketing fluff that seem to be saying everything yet nothing at all. It’s not an uncommon problem unfortunately and it’s even more common in the tech industry.

But lucky for us, this problem can be solved in a number of different ways. One way is with video. It is so much easier to explain a complicated product or solution with a video. And with Clari’s most recent brand refresh and website redesign, this was a perfect opportunity to clarify the company’s solutions and mission.

Devin and Bruce in content marketing whipped up this great script and Ian and I worked with our friends over at Vanz Media and we were able to tell Clari’s story in an impactful, clear, and quick way. Speaking of Vanz Media, they put together a much more in-depth walkthrough of the project here.