There have been a lot of changes at the organization over the past few years. One big change was the brand update that took place just a month before Dreamforce 2016 giving the design team the opportunity to showcase their new brand. In 2017, after the new had worn off, the team took a different approach and built the overarching theme around the “The Xactly Advantage.” This theme was carried throughout the booth, offsite lounge area called the Kickback, and with our customer appreciation brand Xactly Loves Me.
Xactly truly does love their customers. So much so, in fact, that they have coined a phrase and hash tagged "XactlyLovesMe." I tasked my designer to take this hash tag and bring it to life by giving it its own icon and using the hashtag to accompany a visual and not using the hashtag as the core visual element. She scripted out a personal "loves me" to give a little something human to the design and we overlaid that with event branded patterns and photos of our customers. This gave new life to the internal brand while keeping the functionality of the hashtag on social media.