Some of My Favorite Pieces
Over the years I have done a host of different types of design projects. Many of them were brand based such as collateral systems, web site design, product launches and other branding projects. Others were one time jobs such as music, charity or corporate events.
The Yosemite Project
Two of my good buddies and I went hiking in Yosemite and I took lots of photos while on this trip. Once I got back, I didn't want to just post them to Flickr and forget about them so I did something fun with them using type and some fun facts about the area.
As Xactly continues to grow, we want the brand to show where we came from, our values, and where we're heading next. Over the years, the brand has evolved and grown with its products, customers and company culture and in July of 2016, we took a huge step forward with a new logo and identity system as well as our product visuals.
This is a huge achievement for the company–which I am very proud of–and would like to thank every person involved in this project.
LOGO, MARK, COLOR PALETTE, ICONOGRAPHY
At the center of our brand is our core values and our belief in innovation. Infused into these values is a need to make something that helps our customers streamline their workflow by moving away from outdated, traditional applications and lean on a bigger, cloud-based solution.
We built these beliefs about growth and forward progression into our new logo and you can find evidence of them in the design: forward progression with the orange arrow, growth from a lower case x to an upper case X, updated iconography, and a broader color palette.
Just for nostalgia sake, below is the version of the Xactly logo, color palette and iconography the company has been using since the beginning. While our logo has changed, our values, award winning service, and company culture remains
Let's have a look at more of the updated brand elements and visuals my team created over the the past year.
Mr. Mince Productions
Branding and design for MMP recording studio in Jacksonville, FL.
I worked as a senior level designer before moving into an art director role with Taleo from 2009 to 2012.
Oakland District Project
When I first moved to Oakland I was so fascinated by the area and all the subtleties of each section of town that I decided to create a landscape series that portrayed prominent landmarks from each place. Once I got a shot that I felt represented that district and the emotion I felt while being there I created type driven logos for each. While doing this I did a little research on every location and posted what I found from Wikipedia at the bottom of each image.