As Xactly continues to grow, we want our brand to show where we came from, our values, and where we're heading next. Over the years, our brand has evolved and grown with its products, customers and company culture and in July of 2016, we took a huge step forward with a new logo and identity system as well as our product visuals.
This is a huge achievement for the company–which I am very proud of–and would like to thank every person involved in this project.
Logo, Mark, Color palette, iconography
At the center of our brand is our core values and our belief in innovation. Infused into these values is a need to make something that helps our customers streamline their workflow by moving away from outdated, traditional applications and lean on a bigger, cloud-based solution.
We built these beliefs about growth and forward progression into our new logo and you can find evidence of them in the design: forward progression with the orange arrow, growth from a lower case x to an upper case X, updated iconography, and a broader color palette.
Just for nostalgia sake, below is the version of the Xactly logo, color palette and iconography the company has been using since the beginning. While our logo has changed, our values, award winning service, and company culture remains
Our new product logos
A huge challenge we faced when updating our product logos was building a visual identity that could be leveraged across our product suite and also felt like it belonged to Xactly. We felt that the old product logos focused too much on “Xactly” and not the product, so we made the company logo smaller and increased the size of the product name.
As you can see below, the legacy icons were a bit dated, vague and the styles were inconsistent. We decided to revisit the themes of each products visual to make sure it more accuratly reflected the function of the product while keeping it in line with the new iconography style.
We then designated a color to go along with each products unique icon giving them their own individuality but keeping them in a family.
You have more than likely seen these changes in the wild already in our marketing materials and our products but–just like our logo– we are continuing to grow and move forward with new ideas, sites, and assets.