There have been a lot of changes at the organization over the past year. One big change was the brand update that took place just a month before Dreamforce 2016. This gave us the opportunity to show off the new brand but because it was in a new venue with a new team, details were overlooked. In 2017, these things were addressed. We built the overarching theme around the “The Xactly Advantage” and carried that theme through the offsite lounge area called the Kickback and with our customer appreciation brand Xactly Loves Me.
Xactly truly does love their customers. So much so, in fact, that they have coined a phrase and hash tagged "XactlyLovesMe." I tasked my designer to take this hash tag and bring it to life by giving it its own icon and using the hashtag to accompany the visual where it was needed and not using the hashtag as the core visual. She scripted out a personal "loves me" to give a little something human to the design and we overlaid that with event branded patterns and photos of our customers. This gave new life to the internal brand while keeping the functionality of the hashtag on social media where needed.
All photos taken with Fuji Film X100T.
All shots taken with a Fuji Film X100T.
I went on a fun ride with my friends in the Lane Splitter San Jose Chapter of H.O.G. (Harley Owners Group) last weekend and took a few shots of the team hanging out and having fun.
As Xactly continues to grow, we want our brand to show where we came from, our values, and where we're heading next. Over the years, our brand has evolved and grown with its products, customers and company culture and in July of 2016, we took a huge step forward with a new logo and identity system as well as our product visuals.
This is a huge achievement for the company–which I am very proud of–and would like to thank every person involved in this project.
Logo, Mark, Color palette, iconography
At the center of our brand is our core values and our belief in innovation. Infused into these values is a need to make something that helps our customers streamline their workflow by moving away from outdated, traditional applications and lean on a bigger, cloud-based solution.
We built these beliefs about growth and forward progression into our new logo and you can find evidence of them in the design: forward progression with the orange arrow, growth from a lower case x to an upper case X, updated iconography, and a broader color palette.
Just for nostalgia sake, below is the version of the Xactly logo, color palette and iconography the company has been using since the beginning. While our logo has changed, our values, award winning service, and company culture remains
Our new product logos
A huge challenge we faced when updating our product logos was building a visual identity that could be leveraged across our product suite and also felt like it belonged to Xactly. We felt that the old product logos focused too much on “Xactly” and not the product, so we made the company logo smaller and increased the size of the product name.
As you can see below, the legacy icons were a bit dated, vague and the styles were inconsistent. We decided to revisit the themes of each products visual to make sure it more accuratly reflected the function of the product while keeping it in line with the new iconography style.
We then designated a color to go along with each products unique icon giving them their own individuality but keeping them in a family.
You have more than likely seen these changes in the wild already in our marketing materials and our products but–just like our logo– we are continuing to grow and move forward with new ideas, sites, and assets.
After doing lots of research, I finally pulled the trigger on an all purpose everyday camera. I have been looking for something smaller than a DSLR but more manual than a point and shoot or my iPhone and this is perfect.
This model was a little more expensive than its predecessor, the X100S, but it had a few features that I felt were worth the extra $$.
1. More accurate and much faster focus
2. Better button layout
3. Wifi enabled
4. Improved viewfinder
5. Manual video options
6. Better battery
I watched a couple YouTube videos to learn how to use this guy and here are some photos I have taken over the first 24 hours. So far I am loving it and I will post more photos here and on Flickr if you want to see more.
Experimenting with the original logos for the justice league and adding them with their lego characters. Super fun.
My apologies for not posting anything recently but my team and I have been quite busy over the past few months. I have a lot of wonderful photos, designs, and even some videos to share later but for now I want to take a minute to brag about my team and the work they have produced for Dreamforce this year.
We have been working like crazy updating Xactly's brand and, to add to that, creating an all new look for our presence at Dreamforce. Our content, design, web, customer marketing, product marketing, and events teams have created a massive body of work in a very short time and I am very proud to show it off this week in San Francisco, CA to over 170K attendees to this event.
Thank you so much to this amazing Marketing department for your hard work, loyalty, dedication, and pride in your craft and thank you to the entire Xactly team for your help and support with these projects and many more to come.