There have been a lot of changes at the organization over the past year. One big change was the brand update that took place just a month before Dreamforce 2016. This gave us the opportunity to show off the new brand but because it was in a new venue with a new team, details were overlooked. In 2017, these things were addressed. We built the overarching theme around the “The Xactly Advantage” and carried that theme through the offsite lounge area called the Kickback and with our customer appreciation brand Xactly Loves Me.
Xactly truly does love their customers. So much so, in fact, that they have coined a phrase and hash tagged "XactlyLovesMe." I tasked my designer to take this hash tag and bring it to life by giving it its own icon and using the hashtag to accompany the visual where it was needed and not using the hashtag as the core visual. She scripted out a personal "loves me" to give a little something human to the design and we overlaid that with event branded patterns and photos of our customers. This gave new life to the internal brand while keeping the functionality of the hashtag on social media where needed.